Now we don’t offer SEO (Search Engine Optimisation) as a service, we will always pass that out to our trusted partner SEO Enterprise who are experts in this field and have seen brilliant results with their campaigns that they run, including beating both Nike and Adidas for top spot on Air Jordans.
Recently we were in with their team for a training session helping them with understanding how to create Facebook/Instagram and LinkedIn accounts for their clients should they not have social media channels and this got us thinking as to how Socials & SEO work well together.
Many business owners will see both as an expense that they can do without but the reality is that both are vital to your overall marketing strategy and success.
We’ve put together 5 reasons as to why Socials and SEO work well together.
- Content Is King (or Queen). It always makes sense to sync your social content with website content.
- SEO is mostly a long term project so having social media traffic will help with conversion rate analysis and test how people are liking your website in the short term.
- Long social posts don’t always catch attention, having a blog (like this) that can be expanded on social trends and questions about your industry is a much better using as a snippet in socials which then sends those reading your blog onto your website, then that trending can also be picked up by Google search results.
- During a good seo campaign you should be looking for high valued questions, so you should be finding questions people are asking about your industry which make good social posts.
- Having an active social media presence will improve rankings.
As you can see by the points above, social and SEO can play an important role together in making sure your brand is seen and drives attention to your website which is a must if you’re looking to attract new customers.
Of course as always we’ll advise that you to work with an agency that provides value and results such as SEO Enterprise and ourselves as the art of both SEO and Social Media can be extremely time consuming, complicated and frustrating especially when you have other areas of your business to work on.
Are you struggling with either your Social Media strategy or your overall Marketing strategy? Let’s have a chat about how we can help you grow.
📞0161 464 3336
Or alternatively arrange a FREE 30 minute Social Media strategy session by booking time in our calendar at the link below