We often get enquiries from business owners about Social Media Management, this is standard, it’s our bread and butter, it’s what we pride ourselves on, but when you dig a little deeper there is always something more on the potential customers mind which they often seem shy of talking about….MARKETING!
It helps to have an understanding of what you hope to achieve in all aspects of your marketing rather than just focusing on one key area.
It’s vital to know your brand, what your short, medium and long term goals are for it and where you see it taking you in the future.
Do you focus purely more on social media at present? Or do you focus on email marketing?
Do you neglect direct mail? Or do you prefer network marketing (when social distancing guidelines are lifted of course)
It pays to have an eye on all aspects of your strategy and digging down into what does and doesn’t work over time so that you can spread your budget accurately and appropriately giving you value for money.
When digging down with your marketing it is wise to look at everything that you do for your brand to showcase it to your target audience, you could be missing something important that you haven’t thought of by not taking the time to look at the bigger picture.
Are you planning on running different campaigns based on your products/services? This is why digging down works because you can plot your campaigns over an extended period and make sure that they are prepared to promote your brand accordingly with the correct tone of voice and feel, could it be that you have the written content but don’t have an in-house design team to create the marketing material for your campaigns and need to set some time aside to find someone to help you with this thus delaying your campaigns from being seen by potential customers.
When we begin working with a client and their marketing requirements we break it down into different sections so that nothing gets lost or overlooked during the course of our early conversations, this means that we can look back at what was discussed at the outset and how campaigns and focus change as the year goes on. It’s important for us to understand what you want to achieve and how you want your brand to sound on a variety of platforms, however the work doesn’t end with simply writing out what type of marketing campaigns you want to run, it all needs implementing and managing to take away stress and hassle from you so you can look at other aspects of your business.
As a full service Social Media, Marketing, Advertising and Branding Agency we are always on hand to assist with your full marketing strategy and what better time to start for 2021 than now.
Should you wish to discuss how we can help you grow your brand then please get in touch via the contact us page of our website.