When we work with clients, we create an ongoing social media strategy for them to get the best out of their social media platforms, but why do we do this?
Well, when it comes to marketing every aspect needs a strategy so that you are giving your brand the best chance to be seen to grow your audience, increase your exposure and generate leads for your business, by creating a social media strategy you are creating accountability to manage and maintain your social media platforms over an extended period of time as we all know there is no quick fix when it comes to social media success.
In this latest blog we’ve put together 7 key things to focus on when creating your own social media strategy.
- Define your target audience: Who are the people you want to reach with your social media efforts? This could be B2B (Business to Business) or B2C (Business to Consumer)
- Determine your goals: What do you want to achieve through your social media efforts? Some possible goals could include increasing sales, generating leads, or improving customer service.
- Choose the right platforms: Not all social media platforms are right for every business. Consider which platforms your target audience is most active on and choose the ones that will be most effective for reaching them.
- Create a content calendar: Plan out the content you will post on social media in advance. This could include promotional content, industry news, behind-the-scenes looks at your business, or other relevant content.
- Engage with your audience: Social media is a two-way conversation. Make sure to respond to comments and messages, and actively seek out opportunities to engage with your followers.
- Monitor and track your performance: Use tools like analytics and insights to track your performance and see what’s working and what isn’t. Use this information to adjust your strategy and make sure you’re getting the most out of your social media efforts.
- Be consistent: Consistency is key when it comes to social media. Make sure to post regularly and maintain a consistent brand voice across all of your social media accounts.
Now this can seem like a time consuming process that you could potentially do without, and you’re probably feeling like what’s the point but by creating a social media strategy you are giving your brand the tools to succeed.
We recommend that you revisit your strategy monthly, mainly so you can track your performance with insights and to ensure that you are consistently planning the content that will be going out across your socials.
Obviously though you are not alone when it comes to creating and maintaining a social media strategy for your business, there is always help at hand and this is where we come in.
Outsourcing your socials to a leading social media agency eg us can save you time and money by helping you produce a social media strategy that works to show off your brand tone of voice and drive those necessary eye balls to your platforms that you want to reach your audience on.
As 2022 closes what do you want to achieve in 2023 with your brand socials? Let’s have a conversation about how to move your business forward on socials.
📞0161 464 3336
Or alternatively arrange a FREE 30 minute Social Media strategy session by booking time in our calendar at the link below